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  Issue No. 4 | Q1, April 2021  
  Spo(r)tlight on! Newsletter  
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  Recent information on ‘Sport for Development’
A service of the sector programme ‘Sport for Development’
 
 
 
  Dear loyal or new reader,

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Jens Elsner, Head of Sector Programme
‘Sport for Development’. Photo: © KIKE
 
‘Achieving more together’ – that is the guiding principle of ‘Sport for Development’ (S4D) as well as for our newsletter ‘Spo(r)tlight on!’. According to this principle and through your support and the steadily growing interest in our stories and topics, we are glad to finally share our now external newsletter for the first time beyond the GIZ family. With new changes come also new challenges – that’s why we had to say goodbye to our old design (in favour of a new Content-Management-System) to be able to welcome you – loyal and new readers – to an even broader ‘Sport for Development’ world and in a new design. Once again, welcome back to our loyal readers and welcome to our new readers to even more highlights, stories and subjects of our partner countries and our ‘Sport for Development’ programmes, that we will cover in this newsletter in the course of 2021.

With ‘Sport for Development’ our goal is to sustainably improve the lives of children and youth in our partner countries. A sustainable life improvement does not end with quality education and health promotion, in fact it creates the conditions for employability and vocational capability of young people. Therefore, in this issue we would like to give you insights on how S4D programmes can have a positive impact on youth’s employability, vocational education and employment promotion. From the development of life skills to vocational trainings to cooperations with entrepreneurs and our partners – ‘Sport for Development’ provides a variety of offerings and possibilities for children and youth in our partner countries to enable them for a sustainably better life.

We invite you to read, enjoy and share the fourth edition of Spo(r)tlight on!

Best regards,
Jens Elsner

Further information:
» Project description
» Project feature

Contact:
jens.elsner@giz.de
 
   
 
Tracking 'Sport for Development' worldwide
» Tracking ‘Sport for Development’ worldwide
News from the countries
» Western Balkans Youth proMOTION
» Coaches build capacities for better life skills development of youth in Senegal
» Sport meets Entrepreneurs
» Building blocks of employability in the Technical and Vocational Education and Training (TVET) sector
» Teaming up for youth employment in Kyrgyzstan
» 'Sport for Development' and COVID-19 – a Strategy for Latin America
How partners build capacities with 'Sport for Development'
» Interview with Jana Bernhard (S20) about Sport, Sponsoring and Corporate Social Responsibility
» Sport and Inclusion – a perfect Match
Sneak a peek
» GIZ launches 'Sport for Development' Learning Lab
» Keep on Moving – Continuing 'Sport for Development' Trainings in Kosovo and North Macedonia
» 'Sport for Development' at the GIZ Gender Week
» 'Sport for Development' is now on Instagram
 
  Tracking 'Sport for Development' worldwide  
 
Tracking ‘Sport for Development’ (S4D) worldwide
Facts and figures of ‘Sport for Development’ (S4D). © GIZ
Facts and figures of ‘Sport for Development’ (S4D). © GIZ
Further information:
» Welcome to the ‘Sport for Development’ (S4D) resource toolkit

Contact:
sport-for-development@giz.de
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  News from the countries  
 
Western Balkans Youth proMOTION
by Dina Klingmann
A first virtual planning workshop took place together with local actors from the region. Photo © GIZ_S4D WB
A first virtual planning workshop took place together with local actors from the region. Photo © GIZ_S4D WB
 
April 2021 marks the virtual kick-off for the new, 12-month project on sport for employability in the Western Balkans (WB): ‘WB Youth proMOTION’. With BMZ funding from the Study and Expert Fund on Southeast Europe the S4D approach is now being further developed alongside the needs of young people (14 to 25 years) in the WB with regard to strengthening relevant labour market-skills. One of the main drivers of high youth unemployment in the region (34.6%) – and also one of the reasons why young people are emigrating – is the lack of quality of (basic) training, which is not adapted to job-market demands. This is a serious issue because the young generation in particular is of critical importance for social, economic and cultural cooperation and for reconciliation throughout the region.
Different approaches of S4D for employability promotion were discussed. Photo © GIZ_S4D WB
Different approaches of S4D for employability promotion were discussed. Photo © GIZ_S4D WB
As defined by the International Labour Organization (ILO), four core skills for good employability are learning to learn, communication, teamwork and problem-solving. And these are precisely the life skills that S4D measures for growth. Within a first virtual planning workshop together with local actors from the region different approaches of S4D for employability promotion were discussed: from sport related awareness campaigns and career orientation, to capacity building through life skills trainings and programmes with Technical and Vocational Education and Training (TVET) institutions. All current regional partners from Albania, Kosovo, Bosnia and Herzegovina and North Macedonia shared their experiences on youth employability on a local level and brainstormed about matching ideas and formats to make young people move skilfully towards their future.

Contact:
dina.klingmann@giz.de
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Coaches build capacities for better life skills development of youth in Senegal
by Napo Assigma
  Capacity development workshops in Senegal focus on employability. Photo © hopegroup
Capacity development workshops in Senegal focus on employability. Photo © hopegroup
The Sport for Development in Africa (S4DA) project in Senegal focuses on improving the employability competencies of youth by offering capacity development solutions to partner organizations. One of these activit ies took place from 24th March to 1st April 2021 in Thiès and Kaolack, two locations outside Dakar, the capital city. Seventeen coaches, including three women, attended this 6-day workshop organized by S4DA. The participants came from several partner organizations, notably SOS Children’s Villages, Don Bosco Centers, the Municipality of Patte d’Oie and the Thiès Technical and Vocational Education and Training (TVET) College.

The workshop’s theoretical and practical activities focused on communication, teamwork, and entrepreneurship – all topics necessary to foster employability prospects. The facilitation approach consisted of presentations, brainstorming sessions, group work, and plenary sessions. Following the theoretical sessions, participants then put theory into practice through exercises derived from the S4DA’s life skills booklet. Upon completion of the workshop participants received training certificates.

The main objective of this workshop was to better equip participants to create sports programming that supports the development of employability-related social skills. Each participant is now in charge to apply the knowledge they have gained in their organization’s programming.

Fadiga Bakary, the focal point at SOS Children’s Villages organization, happily stated that 'The 'Sport for Development' activities are fully in line with the strategic policy of SOS Children’s Villages regarding children/youth who are the target groups of our intervention within communities.

Contact:
napo.assigma@giz.de
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Sport meets Entrepreneurs
by Karina Frainer
  December 2019: Women entrepreneurs overcoming challenges together. Photo © GIZ
December 2019: Women entrepreneurs overcoming challenges together. Photo © GIZ
Between 2019 and 2020 a new initiative in the area of economic development has been realized in the work of the German development cooperation in Colombia. Recognizing the challenges that small entrepreneurs face in their businesses, the programmes Prointcame and 'Sport for Development' joined forces to adapt Sport with Principles to the target group. The aim of the programmes was to develop human talents for the development of creative and innovative ideas that generate business benefits and social impact in their communities. During the trainings 89 entrepreneurs have been trained including 59 women.

Sport with a social sense can be a driver for innovation that fosters personal development and at the same time to discover economic opportunities. Indeed, sport offers spaces for democratic participation and training for people to develop social principles and soft skills, a necessary basis for a productive life in society.

This initiative showed how participation in games and sports has developed qualities such as cooperation, self-confidence, discipline, respect, tolerance and empathy, all of which are important soft skills within the economy, too. The method used has worked on these principles in an experiential way to build entrepreneurial leaders with a proactive attitude towards change, capable of transforming their social and business context.
October 2019: Workshop session. Photo © GIZ
October 2019: Workshop session. Photo © GIZ
The entrepreneurs participate in recreational meetings moderated by men and women trained in the method. These three-hour meetings are held once or twice per week. In the sessions, participants share their life experiences and make decisions to change their attitudes, thereby improving their entrepreneurship skills. Each training session was understood as a breakthrough by the participants and future entrepreneurs, who expand their ideas and learn to trust themselves through shared reflection.

The work has raised the interest of other partners in the region and is planned to be replicated with two other groups, possibly in 2021.

Further information:
» Manual Sport with Principles (pdf, 19.5 MB, Spanish)

Contact:
karina.frainer@giz.de
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Building blocks of employability in the Technical and Vocational Education and Training (TVET) sector
by Veronique Sprenger
Often when we think of TVET, we think of the practicality of it. Youth learning practical craftsmanship that will lead them to employment. Within this framework, we may be tempted to overlook soft skills that are of great relevance for youth to ensure employability when they enter the labor market. Being really great at something is not always enough, youth also need to be good communicators, team players, and leaders.

The Ethiopian Ministry of Science and Higher Education understands this necessity and has included modules within the TVET system that focus on developing these soft skills. Each practical TVET course has modules such as: 'Leading small teams', 'Participate in workplace communication' and 'Demonstrating work values'. An observation of these modules and session plans showed that they were highly theoretical. Theorizing soft skills is needed but making them more practical and applicable is vital to assist students to fully comprehend why these skills are necessary for the labor market.

This is where the 'Sport for Development' in Africa (S4DA) project and our GOPA consultants come in. Part of the strategy in Ethiopia is to further enhance the existing soft-skills modules through the addition of 'Sport for Development' teaching and learning methods. Each of the modules will have a plethora of Sport for Development teaching methods and activities attached to them. Teachers can choose which of these methods and activities to integrate into their teaching plans.

One example of this under 'Working with others' is to have a 'human pyramid building' exercise. The group can be divided into smaller groups, starting the session with trust exercises, such as catching each other when you fall. Then, the groups try to build small pyramids. Here it is essential that they communicate each other’s strengths and weaknesses and through this ensure that everyone is always included. Eventually, the small groups can come together and build one big pyramid. This exercise teaches the students to trust each other, take risks, communicate with each other and work as a team.

This exercise can be made bigger and smaller, depending on the time commitment, and it is age-appropriate for the TVET students. It can also unveil and debunk certain gender stereotypes and roles by laying the foundation for open communication about sensitive topics. Most importantly, it takes the students mind out of the classroom and challenges them to apply the lesson to their work or life setting.

In Ethiopia, we are lucky and privileged to already have modules that focus on employability skills from within the TVET system. This allows us to focus our energy on the creative development of new 'Sport for Development' exercises that fit our target group. This highly enjoyable process will hopefully lead to 22 session plans that combine the existing focus on soft-skills with 'Sport for Development' exercises that can be distributed among all TVET colleges in Ethiopia. These 22 session plans lay the foundation for the implementation at TVET college level and also for the development of other session plans by the teachers of TVET colleges across Ethiopia.

Contact:
veronique.sprenger@giz.de
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Teaming up for youth employment in Kyrgyzstan
by Luca Wesel
Imagine, you were to use sport to promote youth employability and employment in a place where the rate of the latter is very low. Imagine, first having to introduce the idea of 'Sport for Development' (S4D) to an audience from a cultural background where sport is exclusively perceived as a competition. Now, add the factor of not being able to converse in the same language with the audience. What do you do? Well, you conduct a 3-day web-seminar that is simultaneously translated between English, Russian and Kyrgyz language and start by introducing the idea that sport can be a powerful tool for social change.
  P4Y is calling for sport-related business proposals via Instagram. Photo © GIZ
P4Y is calling for sport-related business proposals via Instagram. Photo © GIZ
This web-seminar took place in March 2021 with a 6-hour time difference between Bonn and Bishkek. It was the kick-off to a cooperation between two GIZ projects: Prospects for Youth (P4Y) on the one hand and the Sector Programme S4D on the other. P4Y aims at promoting youth employment in the Republic of Kyrgyzstan by supporting young people in developing labor-market related skills and by creating sustainable jobs.

One of the instruments used by P4Y are the “YEP-calls”: Youth NGOs from all over the country are encouraged to submit business proposals focusing on promoting employability and/or employment in their regions in a certain business sector. This year, you may have guessed it, this sector is sport. The process is in full swing: After receiving training on the S4D methodology, the local youth NGOs are currently working on their business plans.

Horseback-riding in the Pamir mountains is creating jobs for young tour guides while raising awareness on sustainability in tourism. This was just one of the initial ideas participants developed during the kick-off event. In May, the proposals will be elaborated on, presented and evaluated. The successful NGOs will receive a grant and mentoring support in order to put their ideas into practice.

The cooperation shows how the methodology and the spirit of S4D can be applied as a cost-effective and innovative tool to achieve a wide range of development goals - to the benefit of the partnering projects and, most importantly, the benefit of the younger generation in Kyrgyzstan.

Contact:
luca.wesel@giz.de
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'Sport for Development' and COVID-19 – a Strategy for Latin America
by Karina Frainer
Since 2020 ‘Sport for Development’ (S4D) is successfully cooperating with the Sport Ministry from Colombia and Sport Secretaries from Ecuador and Paraguay to support the use of ‘Sport with Principles’ (SwP) in the context of the pandemic. Together with the sport authorities a specific guideline to support the practice of sport in a safe and responsible way was developed. In a total of 54 low-income communities with interest in sports, we are delivering a kit of sports materials that meet the requirements for social distancing (for example, table tennis material, cones to mark distances) accompanied by online trainings and organizational coaching. The objective of this capacity development strategy is to improve the quality of sport practices with social distance and to support health prevention in Latin America. The guideline for each country respects their national pandemic protocols.
Launch of ‘Sport with Principles’ Manual.  ©Secretaria Nacional Deporte Paraguay
Launch of ‘Sport with Principles’ Manual.  ©Secretaria Nacional Deporte Paraguay
 
On February 5th, the implementation began in Ecuador with the delivery of materials to the community Recinto La Carolina, located in Vinces. The presence of the Sport Minister, Andrea Sotomayor and a video message of the German Ambassador Dr. Philipp Schauer, motivated the community to stay active. It was a joyful and emotional event, which recognized the importance of sport not only for talent development, but also as an important ally to overcoming health and social challenges.
  Launch of COVID-19 Response Strategy. Photo ©Secretaria Deporte Ecuador
Launch of COVID-19 Response Strategy. Photo © Secretaria Deporte Ecuador
Paraguay´s Sport Secretary has officially launched the handbook ‘Sport for Principles’ on 7th April 2021. The same online event informed about the supplementary guideline for sport with social distance. With the words 'To the Olympic motto 'citius, altius, fortius' (faster, higher, further) we are adding 'fairer, more inclusive and more caring'', the German Ambassador Holger Scherf supported the event and highlighted the importance of 'Sport for Development' within the German Development Cooperation. The handbook and guideline will be used this year in six new regions for capacity development trainings in the country.
In Colombia, the Sport Ministry and the programme ‘Sport for Development’ are involving 17 communities in the COVID-19 Response Strategy. They are part of the already well-known partners, that have been working with ‘Sport with Principles’ and are in need to adapt their sport practices during the pandemic. The sport materials will be available to the target groups until the beginning of May 2021. We invite you to look at our YouTube chanel the playlist ‘Deporte Con-Vivencias‘ to find out more about initiatives in supporting Colombia to overcome challenges.
Image from the video ‘Deporte Con-Vivencias’. Photo © GIZ
Image from the video ‘Deporte Con-Vivencias’. Photo © GIZ
The 54 communities will be promoted throughout 2021 and will present on their results and impact.

Further information:
» YouTube chanel playlist ‘Deporte Con-Vivencias‘

Contact:
karina.frainer@giz.de
 
  How partners build capacities with 'Sport for Development'  
 
Interview with Jana Bernhard (S20) about Sport, Sponsoring and Corporate Social Responsibility
by Tim Birnbrich and Hannes Utescher
Jana Bernhard, Managing Director of S20. Photo: © Jana Bernhard
Jana Bernhard, Managing Director of S20. Photo: © Jana Bernhard

 
Spo(r)tlight on!: Welcome, Jana, please introduce yourself.

Jana Bernhard: My name is Jana Bernhard. Since October 2019, I have been the Managing Director of S20 -The Sponsors’ Voice e.V., an association of prestigious companies from Germany that have identified sponsorships as a key marketing tool. Besides I do run my own consulting business in international marketing. Previously, I was responsible for the international marketing measures and club activities of the Bundesliga at the DFL subsidiary Bundesliga International, among other things, and for more than 10 years I worked for the German Olympic and Paralympic Team including the bid of the city of Hamburg for the Olympic & Paralympics.

Spo(r)tlight on!: Sport and sponsorship - that sounds exciting. What relevance does sport have in large German companies?

Jana Bernhard: Sport is of high relevance for society in Germany, and thus also for companies. Sports sponsoring as a marketing instrument helps business to achieve various goals, e.g. image creation, brand awareness, reaching young target groups, sales or sponsoring as a recruiting tool. 

Spo(r)tlight on!: Is sponsoring being considered in companies as a means for Corporate Social Responsibility (CSR)?

Jana Bernhard: In most of the analysed companies, C(S)R and marketing are not structurally linked. Therefore, it will be important to create platforms for exchange and strategically plan projects together to achieve even better results. We hear that the departments are willing and open for such a process.

Spo(r)tlight on!: For our project, you analysed whether companies can be activated and won over for joint activities through ‘Sport for Development’. Your conclusion?

Jana Bernhard: I am convinced that it is possible to enter into a fruitful dialogue with companies about such projects. The first step and most important thing is to match target countries and objectives. I believe, there are existing projects in which synergies can easily be used. By this, added value can be generated and more impact can be achieved in the local communities.

Spo(r)tlight on!: What advice would you give to GIZ?

Jana Bernhard: The prerequisite for cooperation is to define and match common goals as well as target markets. The basis for such an evaluation could be the SDGs, as many companies yet target the SDG’s in their sustainability strategy. Projects should focus on building networks, synergies and knowledge exchange in the target country and communities. Offer concrete projects, work out points of connection with existing ‘Sport for Development’ and/or corporate projects and start there. The interest is given.

Spo(r)tlight on!: Thank you for your time, Jana.

Further information:
» S20 is an association of German companies that use sponsorship in the field of sport

Contact:
tim.birnbrich@giz.de
hannes.utescher@giz.de
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Sport and Inclusion – a perfect Match
by Susanne Gaerte and Mathis Nachbauer
Disability inclusion and sport are a perfect match. ‘Sport for Development’ offers opportunities to bring people with and without disabilities together, to break down prejudices, to enable participation and to strengthen self-confidence and togetherness. In ‘Sport for Development’ programmes, inclusive and accessible sport activities are designed to enable participation for all and contribute to advancing inclusion, health and human rights for persons with all abilities.
Sport supports inclusion. Photo © GIZ
Sport supports inclusion. Photo © GIZ
 
Sport for Inclusion projects aim at creating inclusive communities and can serve as mechanisms to challenge and address obstacles to inclusion. The GIZ Programmes ‘Inclusion of Persons with Disabilities’ and ‘Sport for Development’ are therefore joining forces to use these effects to take inclusion and sport for development to the next level.
The Global Programme 'Inclusion of Persons with Disabilities' focuses on fostering awareness and skills for disability inclusion through sensitization through workshops and storytelling, consultation of GIZ projects and of the BMZ, as well as through piloting projects. The project has a worldwide reach and addresses a broad range of topics. Currently, the programme has been implementing ten pilot activities in eight partner countries in very different sectors. Ranging from inclusive financial services, capacity strengthening of 'Organisations of Persons with Disabilities' (OPD), to working on employment promotion and digital skills together with private companies like Atos, Cisco, Safaricom, international textile associations and the global as well as national Business and Disability Networks.
  Sport offers opportunities to strengthen self-confidence and togetherness. Photo © GIZ
Sport offers opportunities to strengthen self-confidence and togetherness. Photo © GIZ
For 2021/2022 the programmes now join forces to advocate for disability inclusion through inclusive sports and to strengthen national sport associations of persons with disabilities in their capacities to implement inclusive sport activities, develop inclusive (sport-)pedagogical approaches and do sensitization work. Another goal is to support partners and athletes on their way to the Special Olympics Summer World Games 2023 in Berlin and to the Paralympic Games 2024 in Paris, to showcase the power of sport for disability inclusion.
Further information:
» One example of such a cooperation together with the private sector can be found here.

Contact:
susanne.gaerte@giz.de
mathis.nachbauer@giz.de
 
  Sneak a peek  
 
GIZ launches 'Sport for Development' Learning Lab
by Anja Frings
Are you considering to use sport to reach out to young people? You are looking for a brief and concise overview of what sport can do in the realm of development? Or have you already been involved in 'Sport for Development' (S4D) for quite some time and now you would like to gain deeper insights into S4D competence development? Would you like to know more activities from different sports and how to link them to education, employment or violence prevention?

Have a look at the newly established S4D Learning Lab! Choose out of
• more than 80 web-seminars and online courses
• in English, French, Spanish, and German
• covering topics like S4D Essentials, Monitoring & Impact evaluation, Sport for Health, Education, Employability, Gender Equality, Inclusion, Violence Prevention/Social Cohesion, as well as Sport and Environment.

Get on board with basic web-seminars (two to three hours). You will learn about the five principles of S4D, competences and life skills as well as the SDG and Sport.
Coaches’ reflection round: How do we put into practice what we have learnt?. Photo © Ashraf Dowani
Coaches’ reflection round: How do we put into practice what we have learnt?. Photo © Ashraf Dowani
On the online courses (four sessions of 90 min.) you will exchange with the other participants on how to develop a S4D theory of change, apply methods and ensure quality education in S4D. At the end you will be able to use topic specific resources and develop strategies to implement contents, activities and tools for your own working context.

Join the web-seminars and courses for free! They address S4D multipliers, teachers, sport organizations, government officials, employees of NGO, development workers, academics, students, volunteers, and anyone who is interested in using sport for development effectively.

The S4D Learning Lab was jointly developed by GIZ and a team of experts from the German Sport University Cologne who will also run the courses. It is part of the revised S4D Resource Toolkit. Browse through a rich collection of resources that have been developed and used by GIZ and partners in different countries all over the world.

Further information:
» S4D Learning Lab
» German Sport University Cologne
» S4D Resource Toolkit

Contact:
sport-for-development@giz.de
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Keep on Moving – Continuing 'Sport for Development' Trainings in Kosovo and North Macedonia
by Monika Veljanoska
Group work and joint goal achievement are skills addressed in the S4D training. Photo © GIZ_Nebojsha Petrevski
Group work and joint goal achievement are skills addressed in the S4D training. Photo © GIZ_Nebojsha Petrevski
 
Fostering social inclusion amongst young people from the Western Balkans remains important for the 'Sport for Development' (S4D) programme in 2021. Despite the ongoing pandemic S4D started into this year with two national basic training-of-trainers-workshops in Kosovo and North Macedonia. The 3-day workshops were implemented in cooperation with new and inter-ethnic municipalities, that so far have only little experiences with the implementation of sport programmes but have high interest to promote youth engagement through sport. Together with four local S4D instructors, the training programme was created focusing on bridging social community challenges by using sport and physical activity.
Sports grounds in Pristina (KOS) and Mavrovo (MDK) were the places where more than 30 sports coaches, teachers, and youth workers were introduced to the S4D approach. The training sessions included networking on a local level, the concept of small games for competence development and team sports like Ultimate Frisbee as learning tools for social cohesion. Together with the participants, on the pitch and through discussions, sport and play have been discovered as a learning field for young people to teach skills such as respectful interaction with others, dealing with rules, cooperation, empathy as well as the acknowledgement of diversity and hospitality.

'In societies that are quite fragmented, it is very important to work on the cohesion. We sports coaches know that without mutual respect and teamwork, we will remain at the bottom of the rankings. I don't think we've ever done anything like this before, where the community's carrier of integration is sports. We are grateful for the new resources that we can use in our work, and the opportunity to meet other colleagues. I hope that this effort does not come to an end here, and that we will continue to work together.' said Labinot, M. participant of the training in North Macedonia.
With some basic S4D training in the sunny winter atmosphere of Mavrovo (North Macedonia). Photo © GIZ_Nebojsha Petrevski
With some basic S4D training in the sunny winter atmosphere of Mavrovo (North Macedonia). Photo © GIZ_Nebojsha Petrevski
Contact:
monika.veljanoska@giz.de
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'Sport for Development' at the GIZ Gender Week
by Sarah Runzheimer
'International Women’s Day' (IWD) was celebrated on March 8th, 2021, with the GIZ 'Sport for Development' (S4D) programmes engaging in a number of virtual activities. In fact, IWD was the highlight of an entire GIZ Gender Week that gave the opportunity to shed light on the importance of gender equality in sport and how S4D plays an active part in this process.

27 S4D instructors from all over the world took part in two ‘Sport for Gender Equality (S4GE)’ trainings in February and March 2021 in order to acquire specific knowledge, skills and tools to promote and teach sport for gender equality in their work. The participants learned about gender constructs, terminology, gender-responsive conditions and frameworks, how to assess specific gender contexts in their locations and how to implement gender-responsive sport activities. The instructors will share this newly gained knowledge in their local activities und receive ongoing support from the S4D Gender Teams on how to apply the content of the course and to spread the concept of gender equality.
Campaign collage for #ChooseToChallenge. Photo © GIZ
Campaign collage for #ChooseToChallenge. Photo © GIZ
Besides, the S4D programmes took multiple opportunities to share the message of IWD through social media channels. They participated in the global #ChooseToChallenge campaign of IWD by contributing their photos and statements on which issues they choose to challenge in the context of IWD. A colourful collage emerged from the contributions and inspiring quotes leaving the audience and team members motivated to act upon those diverse challenges. On the S4D Instagram account @SportXDevelopment stories of inspiring women leaders from sport history and presence were shared explaining how gender equality is integrated and celebrated in S4D.

IWD and the GIZ Gender Week have presented a great opportunity to share stories, to engage and exchange with everyone involved in S4D in our countries as well as to sensitise and raise awareness for the challenges we face in our cultures and societies.

Contact:
Sarah.Runzheimer@giz.de
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'Sport for Development' is now on Instagram
by David Tran
When developing, implementing and conveying our ‘Sport for Development’ (S4D) approach – we want it to be dynamic, close by and informative - on and off the pitch. Therefore, approximately one year ago, we launched our ‘Sport for Development’ YouTube channel, gaining more than 500 followers with over 20.000 views since then. Now, we are glad to announce, that we have extended our ‘Sport for Development’ digital presence with the official launch of our Instagram account: @SportxDevelopment. Instagram allows us to bring the dynamic, close and informative character of 'Sport for Development' to the online world.

Our goal with Instagram is to use its interactive and diverse formats as well as its connective character to strengthen and extend our direct communication and build a Sport for Development network on the digital ground. So far, campaigns like the Gender week or the International Day of Sport for Development and Peace enabled us to raise awareness and show our contribution to important sport-related social issues. Additionally, formats like our ‘SportxSDG’ series, facts & figures or the ‘PE and Sport 4 Skills’ series in Kenya allowed us to introduce the ‘Sport for Development’ approach and convey its learning effects and skills to our followers. In order to reach a broad audience, our main asset is the established S4D Network. While our partners, ambassadors, instructors and coaches out there are already multipliers of the ‘Sport for Development’ approach on regional sports grounds, their digital networks coupled with this social media platform allows them to be multipliers with an even broader reach on Instagram.
'Achieving more together' – also on Instagram (@sportxdevelopment). Photo © GIZ
'Achieving more together' – also on Instagram (@sportxdevelopment). Photo © GIZ
If you like, what you see and you’re interested in our upcoming campaigns like EURO 2020, Olympic Games 2020 and formats like interviews with S4D coaches, S4D projects, impressions of S4D trainings – follow us on Instagram and become part of our S4D network.

Further information:
Like in sports, words cannot fully express the stories, the people, the movements and much more of which is shown on Instagram. That’s why, we recommend to take a look for yourself:
» @sportxdevelopment

Contact:
david.tran@giz.de
 
 
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